Effective Date: October 1, 2025
Applies To: All active wholesale and brand partners (“Partners”) of Makeworth Coffee Roasters.

Makeworth Coffee Roasters (“Makeworth,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information related to your participation in the Makeworth Wholesale Program and your use of the Makeworth Wholesale Portal (collectively, the “Program”).

By submitting a wholesale application, creating a portal account, or placing wholesale orders, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following categories of information when you apply for, access, or participate in the Program:

a. Business & Contact Information

• Business name, owner or representative name
  
  
• Email address, phone number, and mailing address
  
  
• Tax ID or reseller certificate (if applicable)
  
  

b. Account & Transaction Data

• Login credentials for the wholesale portal
  
  
• Order history, purchase amounts, payment method (last four digits only), and shipment details
  
  

c. Communications

• Messages and inquiries sent through our website, forms, or email
  
  
• Feedback or testimonials voluntarily provided
  
  

d. Automatically Collected Data

• Browser type, IP address, and device identifiers collected via cookies or analytics tools when accessing our portal
  
  

We do not intentionally collect sensitive personal information (such as Social Security Numbers or financial account data).

2. How We Use Your Information

We use the information described above to:

1. Operate and manage the Wholesale Program, including verifying eligibility, processing orders, and maintaining your account.
   
   
2. Communicate with you about orders, product updates, and account-related notices.
   
   
3. Provide support and resolve issues with orders or program participation.
   
   
4. Improve our operations, product offerings, and website functionality.
   
   
5. Comply with legal obligations, including tax reporting and fraud prevention.
   
   

3. How We Share Information

We may share your information in the following limited circumstances:

• Service Providers: With third-party providers that support our business (e.g., payment processors, shipping carriers, website hosting). These partners are authorized to use your information only as necessary to perform their functions.
  
  
• Legal Requirements: If required by law, subpoena, or court order, or to protect our legal rights.
  
  
• Business Transfers: If Makeworth merges, sells, or transfers assets, partner data may be included as part of that transaction.
  
  

We do not sell or rent your personal or business information to third parties.

4. Data Retention

We retain business and transaction data as long as your account is active or as needed to:

• Comply with tax and accounting requirements
  
  
• Maintain accurate business records
  
  
• Resolve disputes or enforce agreements
  
  

When data is no longer needed, we securely delete or anonymize it.

5. Data Security

We implement commercially reasonable physical, administrative, and technical safeguards to protect your information.

However, no online system is completely secure. You share information at your own risk, and we encourage you to use strong passwords and protect your login credentials.

6. Your Choices & Rights

Depending on your location, you may have rights to:

• Request access to, correction of, or deletion of your information;
  
  
• Opt out of marketing emails (by using the unsubscribe link or contacting us directly).
  
  

Requests can be submitted to privacy@makeworthcoffee.com. We will verify your identity before processing requests.

7. Cookies & Tracking

Our wholesale portal may use cookies and analytics tools to:

• Maintain your login session;
  
  
• Measure website performance;
  
  
• Improve user experience.
  
  

You can manage cookies through your browser settings. Disabling them may limit functionality.

8. Third-Party Links

The portal may contain links to other websites. Makeworth is not responsible for the privacy or security practices of other sites.

9. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on the Wholesale Portal with a new effective date. Continued use of the portal or participation in the Program constitutes acceptance of the revised policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your information, please contact us at privacy@makeworthcoffee.com.