Colombia • Caturra Floral • Wholesale
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Description
The Coffee: Caturra Floral
Farm Name: El Sendero
Location: Cauca, Colombia
Elevation: 1750 masl
Variety: Caturra
Processing: Semi-washed
Tasting: Jasmine, Melon, Honey
The Importer: Unblended
Lucas and Sofia are the co-founders of Unblended Coffee.
Prior to Unblended, Lucas was running a digital marketing company in the US. During that period of his life he decided that he wanted to do an MBA and that’s where all started. Unblended was his 2019 MBA graduation project - it was originally a digital marketing tool for coffee shops that used block-chain to guarantee transparency? His thesis was that if the producers were involved in the marketing of their own coffees, sales would grow at the e-commerce and retail level. While the concept has changed, the idea is still there. In 2021, Sofia graduated as a designer and after dreading corporate jobs for a year she joined the team full time. She joined the team to nourish and cultivate the relationship that today are the cornerstone to our business.
Since then, they have been trying to solve the question: how can a producer’s name become a brand. In that journey they found that younger coffee farmers were better partners, and then it clicked. In the pursuit of trying to make it work, they found their life’s calling!
The producer: Andres Martinez
Andres began his career at Tecnicafé, an institute in Cauca dedicated to coffee research and innovation, where he worked for a year. Later, he joined Finca El Paraíso, a farm recognized in the specialty coffee industry, where he worked with Diego Samuel Bermúdez, a well-known coffee grower. At this farm, Andrés was in charge of soil studies and process standardization.
Recently, Andrés left his position at El Paraiso to focus on his own coffee project. He now owns two farms, both in Cauca: one, where he grows varieties such as Geisha, Chiroso, and Papayo, and another with Bourbon Rosado, Geisha, and Sidra. His mission is to ensure that his coffee processes reach large-scale markets. To achieve this, he has set up cherry collection points in Nariño and Cauca, where the coffee beans are processed. Andrés aims to achieve standardization in volume and quality in order to further build loyalty with his clients.
